Branding from start to finish.

UVé is an emerging product that will revolutionize how makeup enthusiasts clean and maintain their brushes. When the company approached my partner, they had nothing - just a name and a product. Together, we developed the brand from moodboard to brand guidelines. Using heavy research and the occasional feedback from our contacts and their marketing influencers we settled on playful, feminine colors to contrast a sleek, modern type-based logo. The overall effect is reminiscent of the nature of the product - clean beauty.