Character design - make your product more inviting.

The world of technological innovation isn’t always glamorous or user friendly. For PackageX, they had a product that could revolutionize mailroom management with intelligent scanning & tracking, but no way of visualizing how. This project began with a big back and forth trying to create the right character to deliver the message. It needed to be something personable to the customers whose experience this could improve without coming off as juvenile; this product also directly helps the customers who rely on mailrooms to deliver effectively.

After the initial design was approved, characters were drawn to the specifications necessary to show off the pain points and needs of different customers. Some illustrations are just meant to be welcoming, while others depict struggles like lost or late packages. Another handful of designs were made to tell the story of how a better scan & track system helps everyone in the delivery experience. Finally, I set our mascot up to be rigged and animated for future use.